Visiting lost loved ones at graveyards is a deeply personal matter, one that is captured beautifully in the photo series titled Homage by Cally Whitham, a photographer based in Auckland, New Zealand, who is known for her Dwell III series. Instead of shooting the actual visitors, however, she focuses on what they leave behind as a token of remembrance. In this case, she focuses solely on artificial flowers.
Dark and soft, the images making up Homage by Cally Whitham could easily pass for paintings. In a way, they will live just as long. Although fake flowers may seem inconsiderate, they last indefinitely longer than real plants and retain its beauty. Of course, the irony will not be lost on some.
Artificial Flower Portraits
Homage by Cally Whitham Captures Tokens Left by Gravesides
Trend Themes
1. Artificial Flowers - Opportunity to develop innovative and realistic artificial flowers that mimic the beauty and longevity of real plants.
2. Graveyard Memorials - Disruptive innovation potential in creating personalized and eco-friendly memorial tokens for graveyards.
3. Photographic Homage - Opportunity to explore new ways of capturing personal tributes and remembrance through photography.
Industry Implications
1. Floral Design - Potential disruption in the floral design industry by creating high-quality artificial flowers that are virtually indistinguishable from real ones.
2. Funeral Services - Innovative funeral service offerings that provide sustainable and personalized memorial tokens for graveyard visitors.
3. Photography - Exploring new markets within the photography industry by specializing in capturing intimate and sentimental moments of remembrance.