Although the theme for Bergdorf Goodman's holiday windows was 'The Seasons,' designer David Hoey created a magnificent white Christmas wonderland.
Snow princesses pose in celestial backdrops of stars, moons and suns. Glittering snow blankets the ground and white birds are perched on icy twigs. The autumn window has sheep and white roosters flanking a mannequin in a full gown with feather-trimmed gloves and an oversized agate necklace.
The windows are not blatantly selling specific products; however, they are attempting to put you in the shopping mood, which it definitely accomplishes with me.
Holiday Wonderland Store Windows
Bergdorf Goodman's 'White Christmas'
Trend Themes
1. Holiday Store Windows - Opportunity for retailers to create immersive and visually captivating store displays that enhance customer experience and drive sales.
2. Winter Wonderland Themes - Potential for businesses to incorporate winter wonderland aesthetics into their products or environments, creating a magical and enchanting atmosphere for customers.
3. Non-selling Visual Merchandising - Innovation opportunity for retailers to focus on creating experiential and artistic store displays that foster emotional connections with customers, potentially leading to increased brand loyalty.
Industry Implications
1. Retail - Opportunity for retailers to leverage holiday-themed store windows as a marketing tool to attract and engage customers during the festive season.
2. Event Planning - Potential for event planners to incorporate winter wonderland themes into their event designs, creating visually stunning and memorable experiences for attendees.
3. Luxury Fashion - Innovation opportunity for luxury fashion brands to use non-selling visual merchandising techniques to showcase their unique brand aesthetics and enhance their brand image.