Green tea dessert drinks are a familiar sight at Starbucks Japan but there are new holiday matcha beverages that have been introduced for the season. The Matcha Matcha White Chocolate Frappuccino is prepared with a fragrant sauce that's said to be slightly bitter yet perfectly balanced by the sweet white chocolate syrup. Served in a way that reminds of an evergreen tree topped with snow, the Matcha Matcha White Chocolate Frappuccino is layered with crumbled matcha brownie bits and powdered sugar.
For those who love lattes, there's also a Matcha Matcha White Chocolate latte version of the beverage that can be enjoyed with a creamy base of steamed milk. Both of the new and festive matcha beverages will be available for a limited time throughout November and December in Japan.
Festive Matcha Beverages
Starbucks Japan's Holiday Matcha Drinks Feature Chocolate Flavors
Trend Themes
1. Green Tea Dessert Drinks - Opportunity to innovate on green tea-based beverages by incorporating unique dessert flavors.
2. Seasonal Matcha Beverages - Potential to create limited-time holiday-themed matcha drinks with festive ingredients and presentations.
3. Matcha Brownie Infusion - Innovation opportunity to combine matcha flavor with brownie elements to create a unique taste experience.
Industry Implications
1. Hospitality - Restaurants and cafes can leverage matcha beverage trends to attract customers seeking unique and seasonal options.
2. Food and Beverage - Opportunity for beverage manufacturers to develop and market matcha-based drinks with a focus on festive flavors and limited-time availability.
3. Retail - Retailers can capitalize on the popularity of matcha beverages by offering specialty matcha powder and related products for customers to recreate these drinks at home.