Westamerica Communications now offers printed products with an antimicrobial coating, including holiday gift paper. The colorful wrapping paper designs are said to be indistinguishable from other papers yet they share the benefits of reducing microbial growth.
The treatment is a proprietary ingredient that is applied during the printing process and it "has already been proven in controlled tests to remove 99.9% of the microbes that may come in contact with the printed sheet."
For the holidays, the new coating could be applied to calendars and greeting cards and beyond this, there's plenty of potential applications for the rest of the year; the coating could be applied to everything from business cards and product hang tags to menus and instruction sheets.
Antimicrobial Treated Gift Wrap
This Patterned Holiday Gift Paper Reduces Microbial Growth
Trend Themes
1. Antimicrobial Coated Products - Opportunity for businesses to develop a wide range of printed products with antimicrobial coatings, providing added protection against microbial growth.
2. Microbial Reduction Technology - Emerging trend of using proprietary ingredients and printing processes to successfully reduce microbial growth on various surfaces, including gift wrap and other printed materials.
3. Hygienic Printing Solutions - Growing demand for printing companies to offer hygienic solutions by incorporating antimicrobial treatments into their products, catering to health-conscious consumers.
Industry Implications
1. Printing Industry - Disruptive opportunity for printing companies to integrate antimicrobial treatments into their products, appealing to customers seeking extra protection against microbes.
2. Gift and Stationery Industry - Incorporating antimicrobial coatings into gift wrap and other stationary products presents disruptive innovation opportunities for companies in the gift and stationery industry, addressing consumers' health and safety concerns.
3. Hospitality Industry - Hotels, restaurants, and other businesses in the hospitality industry can explore the use of antimicrobial treated printed materials, like menus and instruction sheets, to enhance hygiene standards and customer confidence.