This holiday season, rather than retelling a classic Christmas story, Samsung came up with 'Holiday Dreams,' a new festive story that demanded to be told in an innovative way.
Using products like the Galaxy Note 4, Gear S, Galaxy Tab S and Curved UHD TV, Samsung Mobile set up a multi-screen experience to tell the story of a girl who loses her Christmas stocking. The 74 screens are synched in order to create a "dreamscape," taking viewers through dynamic storytelling like never before. The varied sizes of the tablets, phones and TVs enhance the feeling of not knowing where the story will take you next. The animation shows the girl hopping from screen to screen, as she travels far and wide from the stars in the sky to the deep sea.
Festive Multi-Screen Ads
Samsung's Holiday Dreams is Told Through Many Mobile Devices
Trend Themes
1. Multi-screen Storytelling - Opportunity for businesses to use multiple screens to create immersive and dynamic storytelling experiences.
2. Curved UHD TV - Disruptive innovation opportunity to utilize curved ultra-high-definition TVs for enhanced visual experiences in advertising.
3. Synchronized Screens - Emerging trend of synchronizing multiple screens to create a cohesive and immersive narrative for consumers.
Industry Implications
1. Mobile Devices - Mobile device companies can leverage multi-screen experiences to enhance brand storytelling and engage consumers.
2. Advertising - Innovative advertising agencies can utilize synchronized screens and curved UHD TVs to create captivating and immersive ad campaigns.
3. Entertainment - The entertainment industry can explore multi-screen storytelling techniques to create interactive and engaging content for viewers.