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HUF Returns to Its Roots with New 'Holiday 2021' Collection

Skateboard apparel brand HUF has launched its 'Holiday 2021' collection, an assortment of seasonal offerings inspired by the brand's heritage.

The new capsule boasts a wide range of old-school, eye-catching garments that remain true to HUF's skateboard DNA. These include fleece jackets in camouflage patterns, graphic-adorned knitwear, brightly colored pull-over hoodies, and striped t-shirts. As a whole, the collection consists mostly of neutral-toned hues, peppering in pops of vibrant colors, loud graphics, and brand logos.

In addition, the seasonal collection includes brand new artwork by graffiti artist and HUF ambassador, Remio, and boasts a variety of exciting accessories. These include all-new fleece bucket hats, beanies, candles, and a manual grinder. HUF's 'Holiday 2021' collection will be available on October 14 at HUF stores and on the brand's website.
Trend Themes
1. Skateboarding-inspired Apparel - There is an opportunity for apparel brands to create skateboarding-inspired collections that remain true to their brand DNA by adding old-school, eye-catching garments to their seasonal offerings.
2. Reviving Heritage-inspired Collections - There is an opportunity for apparel brands to launch collections inspired by their heritage, featuring brand logos, graffiti art, and appealing accessories like hats, beanies, and candles.
3. Neutral-themed, Vibrant-colored Collections - There is an opportunity for apparel brands to launch neutral-themed seasonal collections with eye-catching, vibrant-colored graphics and logos to cater to the customer's taste.
Industry Implications
1. Skateboard Apparel - Skateboard apparel brands can capitalize on heritage-inspired collections that cater to the customers' taste with promising seasonal offerings that can attract customers across regions.
2. Streetwear Fashion - Streetwear fashion brands can create artistic collections inspired by graffiti art and accessories that evoke the era of skateboarding culture, catering to the young and vibrant audience who enjoy the fashion culture.
3. Sportswear - Sportswear brands can create seasonal offerings inspired by skateboarding culture and promote it as a fashion culture that relates to the youths' style and interests.

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