Tostitos, the beloved tortilla chip brand, recently expanded its chip collection with the introduction of a new cheesy offering, the Hint of Spicy Queso.
The Hint of Spicy Queso chips boast a bite-size round tortilla chip that is flavofully coated in a spicy queso spice. To advertise the new variant, the brand packaged the chips with a "cheesy" phrase adorned on the bag, stating "Watch out nachos, there's a new base in town!." In usual Tostitos fashion, the bag also features the brand's signature colors -- blue and yellow alongside an image of the Tostitos salsa and chips.
The new Hint of Spicy Queso chips will be available at retailers nationwide for $4.29 USD.
Spicy Salsa-Infused Chips
Tostitos Unveiled a New 'Hint of Spicy Queso' Chip Flavor
Trend Themes
1. Spicy Queso Chips - Tostitos' new Hint of Spicy Queso Chips reveal a trend towards infusing traditional snack flavors with more exciting, robust flavors.
2. Cheesy Marketing - Trends show that cheesy, pun-filled marketing campaigns are becoming a popular strategy for snack companies to appeal to younger demographics.
3. Small Batch Snacks - Small-batch, limited edition snack releases are growing in trend, following the success of exclusive pumpkin spice and holiday flavors.
Industry Implications
1. Snack Food - Opportunities for innovation in the snack food industry lie in creatively incorporating bold flavor profiles into classic snack foods.
2. Advertising and PR - The rise of cheesy, humorous marketing campaigns aimed towards younger consumers presents an opportunity for disruption in the advertising industry.
3. Food Production - The trend of limiting product releases to smaller, more exclusive batches could disrupt the food production and distribution industry by creating hype and a sense of urgency surrounding new products.