Hiking Patrol is an Instagram account by Oslo-based creative Wai Tsui and since 2019, the account has been celebrating a dynamic outdoor lifestyle. Aligned with this, the contents were also promoting creativity and garnered a community that shared the same appreciation. Now, the account has been working on a self-titled outerwear series made for the Fall/Winter season.
Tsui speaks to Highsnobiety about the capsule, noting "Our deepened understanding of our audience’s needs revealed the chance to offer something simple in the space of quiet outdoors. We aimed to create apparel that embodies a lifestyle many aspire to one that merges the dynamism of the city with the inspiration from the outdoors. It’s designed for the modern individual who navigates the intersection of city life and the outdoors."
Social Platform Outerwear Launches
Hiking Patrol is Broadening to Create its Own Apparel
Trend Themes
1. Outdoor Lifestyle Apparel - The launch of Hiking Patrol's self-titled outerwear series taps into the growing trend of outdoor lifestyle apparel that merges the dynamism of the city with inspiration from the outdoors.
2. Community-driven Fashion - By creating an apparel series based on the needs and desires of their audience, Hiking Patrol exemplifies the trend of community-driven fashion, offering something simple in the space of quiet outdoors.
3. City-outdoor Integration - Hiking Patrol's apparel line is designed to cater to the modern individual who seamlessly navigates the intersection of city life and the outdoors, reflecting the trend of city-outdoor integration.
Industry Implications
1. Fashion Retail - The outdoor lifestyle apparel trend presents an opportunity for fashion retail companies to offer apparel that merges city dynamics with inspiration from the outdoors.
2. Social Media - With a strong community built around Hiking Patrol's Instagram account, the trend of community-driven fashion provides opportunities for social media platforms to tap into this market.
3. Outdoor Recreation - The rise of city-outdoor integration trend opens up innovative opportunities for companies in the outdoor recreation industry to cater to individuals who frequently navigate both aspects of life.