Phytosurgence’s highlighter balms set themselves apart from other highlighters on the market thanks to a nearly invisible cream-to-powder formula that "Can be applied and treated like a pressed powder product but doesn't appear like one." The Spectral Shine Radiance Balms were inspired by light-emanating phenomenons of the natural world and they add radiance without metallic glitter or sparkles. The pearl pigments in the balms catch and hold light rather than reflect it so that the result is a soft, diffused luminosity.
The radiance-boosting balms are made with a blend of waxes and hydrocarbons and Phytosurgence describes that the formula is like a hybrid of its cream shadows and blushes. The cream-to-powder balms can be found in shades like Dew of Dawn and Meteor Mist.
Cream-to-Powder Highlighter Balms
Phytosurgence Makes Small-Batch, High-Performance Makeup
Trend Themes
1. Cream-to-powder Makeup - There are opportunities to explore hybrid makeup products that combine the benefits of cream and powder formulas.
2. Natural-looking Highlighters - There are opportunities for creating highlighters that offer a soft, diffused luminosity without glitter or sparkles.
3. Inspired by Nature Makeup - There are opportunities for creating makeup products that are inspired by light-emanating phenomenons of the natural world.
Industry Implications
1. Beauty - This industry can benefit from creating innovative and unique formulations for makeup products that will differentiate them in the market.
2. Cosmetics Manufacturing - This industry can benefit from creating specialized and high-performance formulas that cater to niche or specific markets.
3. Luxury Beauty - This industry can benefit from creating premium, small-batch makeup products that promote luxury and exclusivity.