To show off some of the best new features of the Pixel 4 from Google, Domino's delivered high-tech pizza toppings to select influencers. Positioned as a "premium topping," the Google Pixel 4 was shared in a specially designed delivery box, complete with the necessary chargers and accessories, plus a side order box that could also be used as a phone stand.
The promotion was created to show off the "hot, fresh and hands-free" features of the smartphone, including its face unlock, in-air hand gestures and voice assistant, which certainly have the potential to help phone users avoid messes when they are eating pizza.
The unconventional, pizza-paired phone promotion delighted not only an elite group of influencers but also their fans, who got to enjoy the unboxing experience via social media.
Pizza-Paired Phone Promotions
Domino's Delivered Special Pizzas to Share the New Google Pixel 4
Trend Themes
1. Food-tech Partnerships - Collaborations between food-related industries and tech companies to market their products through unique and immersive experiences and social media campaigns.
2. Innovative Packaging Designs - Designing custom product packaging that serves additional purposes to enhance the customer experience and create buzz around the product.
3. Hands-free Automation - Developing new technologies that allow for a hands-free experience in everyday activities.
Industry Implications
1. Food Delivery - Food delivery companies partnering with tech brands to create unique experiences that promote their services and products.
2. Consumer Electronics - Partnering with food companies to showcase the hands-free capabilities of their products and enhance the customer experience.
3. Packaging Design - Offering customized packaging solutions that are not only eco-friendly but also serve additional purposes, such as device holders or stands.