Food innovation lab Chew has introduced Fastfood, which is a range of high performance sports nutrition products that are made for amateur or professional athletes to fuel endurance. Additionally, this product is quick to consume and perfectly made for triathlon athletes. CEO and founder of Chew Adam Melonas spoke about the launch of the product, saying: "As both a chef and an Ironman triathlete, I have an intimate understanding of the essential benefits of quality high-performance fuel."
Fastfood is made of real food and there are four flavors to choose from -- the original flavor, mango and passionfruit, strawberry and cherry, and citrus and guarana. There are also different versions of the supplement that consumers can choose from. These different versions are called galacto-gummies, galacto-gel, and hydrator. The galacto-gummies and galacto-gel are made of glucose, galactose, and fructose which create carbohydrates that are ideal for athletes. As for the hydrator, it is made of electrolytes and caffeine. Fastfood is currently available for purchase and its pricing for each of its products ranges from $30 - $46.
High-Performance Sports Supplements
Chew Launches Sports Nutrition Product Fastfood for Endurance
Trend Themes
1. Real Food Sports Supplements - The trend towards using real food as ingredients in sports supplements presents an opportunity for food companies to create high-performance products that deliver both taste and nutrition.
2. Quick-consuming Supplements - The trend towards supplements that are easy and quick to consume presents an opportunity for innovative packaging and delivery methods that cater to busy and active lifestyles.
3. Customized Sports Supplements - The trend towards customized sports supplements that cater to different needs presents an opportunity for companies to create personalized products for athletes, based on their specific goals and requirements.
Industry Implications
1. Sports Nutrition Industry - The sports nutrition industry can capitalize on this trend by developing real food-based supplements that cater to different types of athletes and their needs.
2. Food and Beverage Industry - The food and beverage industry can explore opportunities to create customized, high-performance products that appeal to active consumers looking for convenient and nutritious fuel options.
3. Packaging Industry - The packaging industry can innovate new packaging and delivery methods that cater to the quick-consumption needs of busy and active consumers, while ensuring the freshness and quality of the products.