Karlie Kloss stars as a femme fatale embarking on a seemingly dangerous liaison in Tamara Mellon's artistic short film, titled 'High Heels and Sharp Knives.' Mellon was the former co-founder, president and creative director for Jimmy Choo, before leaving to launch her own self-titled brand. In contrast to most of the fashion business, Mellon's brand intends to supply bi-monthly collections that feature the most relevant items at any given time. She notes,
"We’re living in a world where women want to buy now wear now. They don’t want to look at shows and then have products in stores six months later."
In the film, directed by Rie Rasmussen, Kloss answers a retro dial-phone, after which she leaves to run an ominous-looking errand. The film cuts to her washing what appears to be blood off her hands. Of course, it ends up that she was just preparing steak for her lover, but it doesn't change the fact that Kloss is dressed to kill throughout the entire film.
Fashion-Forward Temptress Campaigns
Kloss Dons in High Heels and Sharp Knives for Tamara Mellon
Trend Themes
1. Fast Fashion - The trend of providing bi-monthly collections that feature the most relevant items at any given time.
2. Direct-to-consumer - The trend of offering products immediately after they are revealed in shows, rather than waiting six months.
3. Fashion Films - The trend of utilizing short films as a medium to showcase fashion designs and concepts.
Industry Implications
1. Fashion Retail - The industry could embrace the fast fashion trend by adapting their supply chain and production processes.
2. Online Retail - The industry could innovate by providing direct-to-consumer access to fashion products immediately after they are revealed.
3. Film Production - The industry could collaborate with fashion brands to create artistic short films that promote their designs and create a unique brand experience.