Dior Homme launches its first-ever high fashion campaign, showcasing its Spring/Summer 2019 menswear collection. The images, taken by the famed American photographer Steven Meisel, boast a pink-accented set that embraces the "louche suiting [and] soft pastels."
For the inaugural high fashion campaign, Dior Homme taps into American artist KAWS who has seen immense success in the commercial art world of recent. The photographs feature a 33 foot-tall pink flower sculpture of the creative's most famous character, BFF. This sculptural component was tied to the debut of the Spring/Summer 2019 menswear on the runway as well. Not only did it appear on the catwalk, but it was also gifted to attendees in the form of small plush toys.
Photo Credits: Steven Meisel
Pink-Accented High Fashion Campaigns
The Dior Homme Campaign Features a Sizable KAWS Sculpture
Trend Themes
1. Pink-accented Fashion - Opportunity for artists to collaborate with fashion brands and create unique designs that can offer stand-out items.
2. Cross-industry Collaborations - Opportunity for artists or companies to collaborate with a fashion brand and create unique campaigns that generate buzz and interest.
3. Art-inspired Fashion - Opportunity for fashion brands to collaborate with notable artists and create limited edition, high-end fashion pieces for collectors and enthusiasts alike.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists to design high-end, high-fashion pieces or items that are inspired by art.
2. Art - Artists can collaborate with fashion brands and create unique pieces that can be featured in campaigns or sold as limited edition fashion items.
3. Marketing and Advertising - Companies can use cross-industry collaborations to generate buzz and interest, as well as reach new audiences.