Complex Canada recently launched a new digital series dubbed 'Hidden Gems' that was produced in partnership with Appleton Estate® Jamaican Rum. The new four-part series celebrates Jamaican excellence in Canada by spotlighting some of the country's most established trailblazers and up-in-coming talent in music, style, and visual arts.
To kick off the Hidden Gems series, the brand will launch "a 360-degree marketing strategy amplified by Corus' powerful megaphone of assets." The series will also be available on linear TV in a new Complex-branded programming block on Global, Food Network Canada, and National Geographic from September 2 – 5. The series will also be promoted through Complex Canada's social media platforms with static images, episode teasers, and more.
Jamaican Heritage-Celebrating Series
The 'Hidden Gems' Web Series Celebrates Jamaican Excellence
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