As part of its mission to be a sustainability leader in the packaging space, Hi-Cone -- a supplier of plastic-based multi-packaging systems for beer -- announced its new partnership with specialist recycling company TerraCycle. The two companies teamed up to debut a UK-wide beer ring recycling program in an effort to reduce the amount of plastic waste entering landfills and waterways.
The new system is simple. Consumers collect their beer rings, and once a decent amount of the plastic encasements have been collected, users can print out a free shipping label and attach it to the package. Lastly, users can send the package using one of the provided UPS collection locations. This new program by TerraCycle and Hi-Cone will help to close the loop on ring carriers.
Beer Ring Recycling Initiatives
Hi-Cone and TerraCycle Launched a Beer Ring Recycling Program
Trend Themes
1. Plastic Waste Reduction - The beer ring recycling program is a trend that aims to reduce plastic waste by encouraging consumers to recycle their plastic encasements.
2. Sustainable Packaging - Hi-Cone's partnership with TerraCycle highlights the trend of companies seeking sustainable packaging solutions.
3. Circular Economy - The beer ring recycling program contributes to the trend of building a circular economy by closing the loop on ring carriers.
Industry Implications
1. Packaging Industry - The beer ring recycling program presents a disruptive innovation opportunity for the packaging industry to adopt more sustainable practices and reduce plastic waste.
2. Recycling Industry - TerraCycle's collaboration with Hi-Cone creates a disruptive innovation opportunity for the recycling industry to expand its services and address the growing demand for plastic waste recycling.
3. Retail Industry - Retailers can embrace the beer ring recycling trend by implementing collection points and educating customers, thereby positioning themselves as advocates for sustainable packaging solutions.