HI-CHEW recently gave its fans the chance to live the sweet life and experience an unforgettable two-night stay at the HI-CHEW Fantasy House in sunny Palm Springs, California.
June is National Candy Month and for the occasion, the brand turned a three-bedroom, three-bathroom destination into the perfect place for a weekend getaway.
The sweepstakes from the fruity and chewy candy brand coincided with the launch of the brand-new HI-CHEW Fantasy Mix with Rainbow Sherbet, Blue Hawaii, and Blue Raspberry flavors. Each room captures the feeling of the most requested HI-CHEW flavors from customers; while the Blue Raspberry Room is whimsical and sweet, the Rainbow Sherbet room "highlights the magic of color," and the Blue Hawaii room invites guests to step into the tropics.
Colorful Candy Getaways
The HI-CHEW Fantasy House Was Inspired by Fruity, Chewy Candy Flavors
Trend Themes
1. Candy-inspired Getaways - The success of HI-CHEW's Fantasy House promotion demonstrates an opportunity for other candy brands to create immersive and unique experiences for consumers, creating buzz and word-of-mouth marketing.
2. Experience-based Sweepstakes - As seen with the HI-CHEW promotion, combining a new product launch with an experiential sweepstakes can increase engagement and excitement among consumers, leading to increased brand loyalty and purchase intent.
3. Colorful and Whimsical Decor - The thematic rooms in HI-CHEW's Fantasy House point towards an opportunity for interior design companies to create colorful, playful and whimsical decor, particularly for vacation rentals and short-term accommodations.
Industry Implications
1. Candy Manufacturing - By offering unique and immersive candy experiences, such as HI-CHEW's Fantasy House, candy manufacturers have an opportunity to solidify their brand image and differentiate themselves in a competitive market.
2. Hospitality and Tourism - Through partnerships with experiential brands, hospitality and tourism companies can offer guests unique and immersive experiences, resulting in greater customer satisfaction, repeat business and positive online reviews.
3. Interior Design - The success and popularity of HI-CHEW's Fantasy House suggests that there is a growing market for interior design companies to create themed, colorful, and unique spaces for vacation rentals and short-term accommodations.