An exclusive hi tea menu has been developed through a collaboration between fashion house Moschino and Hong Kong's Ritz Carlton. The ultra-luxe concept was brought to existence through a classy event that was hosted at the high-end hotel's Cafe 103.
The pop-up was exquisitely sophisticated, drawing attention with its luxuriously quirky aesthetic. For the collaboration, Moschino and the Ritz Carlton drew inspiration from the fashion label's iconic character, producing a playful bear-shaped stand. The hi tea menu consisted of numerous flavorful blends that were supplemented with Italian delicacies prepared by Pastry Chef Richard Long. From a Moschino-inspired zipper on a Sicilian Pistachio Apricot to the label's logo on top Crunch Chocolate Passion Tarts, the hi tea menu definitely boasts luxury and brand awareness.
Fashion Label-Branded Afternoon Tea
Moschino and Ritz Carlton Work on a Hi Tea Menu Concept
Trend Themes
1. Luxury-themed Dining - Companies can collaborate to create experiential dining concepts that evoke a luxury brand's image and messaging.
2. Fashion-food Crossover - Fashion and food industries can explore mutually beneficial collaborations to create unique and engaging experiences for their consumers.
3. Brand-stamped Menus - Establishments can collaborate with fashion labels to create branded food and drink menus that enhance their brand's image and offer a unique dining experience.
Industry Implications
1. Hospitality - Hotels and restaurants can partner with fashion labels to create thematic dining experiences that enhance their brand image and attract more customers.
2. Fashion - Fashion brands can explore collaborations with top-tier hotels and restaurants to create experiential luxury dining concepts that align with their brand messaging.
3. Food and Beverage - The food and beverage industry can collaborate with fashion brands to create unique and brand-aligned menus that attract and retain customers.