To showcase how awesomely useful its bags are, Herschel Supply Co. took to the outdoors to shoot its Spring 2011 lookbook. The rugged external atmosphere of the photos contrast effectively with the crispness of the backpacks and duffel bags.
Herschel Supply Co. is a Canadian company and is evidently trying to find a niche in the market of outdoor enthusiasts. Check out the gallery above to check out the bags in their natural habitats.
Outdoor Adventure Lookbooks
The Herschel Supply Co. Spring 2011 Backpack and Duffel Collection
Trend Themes
1. Outdoor Adventure Gear - Opportunity to develop new types of high-quality and functional gear for outdoor enthusiasts spurred by the demand for useful and long-lasting outdoor adventure gear.
2. Experience-based Marketing - Opportunity to employ experience-based marketing techniques by showcasing products being used in their intended environment which can lead to a more compelling and comprehensive brand story.
3. Sustainable Products - Opportunity to contribute to sustainable product development prompted by the need to reduce environmental impact and demand for eco-friendly outdoor adventure gear.
Industry Implications
1. Retail - Opportunity for retail companies to expand their outdoors gear offerings and cater to the large and growing outdoor adventure market.
2. Marketing and Advertising - Opportunity for marketing and advertising companies to develop creative campaigns that highlight the experiences and opportunities enabled by quality outdoor adventure gear.
3. Sustainability - Opportunity for sustainability-focused companies to collaborate with outdoor gear manufacturers to create innovative products that minimize environmental impact and promote responsible outdoor recreation.