Norwegian esports organization Heroic has partnered with Xtrfy in order to supply the organization’s player base with gaming equipment ranging from mice, mousepads, and keyboards. The brands are also working on developing new gaming peripheral products for the general public.
Heroic currently manages competitive rosters for Rocket League, CS:GO, PUBG, and sim racing. The company also has a lineup of creators who regularly make content under the organization. On Xtrfy’s side, the company recently signed a yearly multi-six-figure contract with Tyson ‘TenZ’ Ngo for the professional player to become its global ambassador.
"Another exciting part of the collaboration is Xtrfy’s commitment to collaborate and be hands-on together with our players in order to keep developing new innovative products. I speak on behalf of the entire Heroic organisation when I say that we are thrilled about the partnership and excited about the prospect of many shared successes," said Oliver Valsgaard, Head of Esports Operations at Heroic.
European Esports Peripheral Partnerships
Heroic Upgrades its Peripherals in Partnership with Xtrfy
Trend Themes
1. Esports Gaming Peripherals - The partnership between Heroic and Xtrfy showcases the trend towards specialized gaming peripherals for the growing esports industry, creating opportunities for companies to innovate and develop new products for professional and casual gamers alike.
2. Collaboration in Esports - The partnership between Heroic and Xtrfy represents a trend in the esports industry towards collaboration between gaming organizations and peripheral companies, providing opportunities for disruptive innovation in the development of new products and technologies.
3. Professional Gaming Endorsements - Xtrfy's partnership with professional player Tyson 'TenZ' Ngo shows the trend towards increased endorsements by top esports players in the gaming peripherals industry, providing opportunities for companies to associate their products with top talent.
Industry Implications
1. Esports - The partnership between Heroic and Xtrfy highlights the growing esports industry and the need for specialized gaming peripherals, providing opportunities for companies to innovate and establish themselves in this competitive and rapidly-growing market.
2. Gaming Peripherals - The collaboration between Heroic and Xtrfy highlights the importance of gaming peripherals in the esports industry, creating opportunities for companies to develop new and innovative products to meet the specific needs of professional and casual gamers alike.
3. Brand Marketing - Xtrfy's partnership with Heroic and endorsement deal with TenZ illustrates the trend towards increased brand marketing in the esports industry, providing opportunities for companies to increase their visibility and engage with potential customers through partnerships and endorsements.