Hero Flooring continues to push forth its sustainable ethos by becoming an official partner with Nike Grind. The two have been working together since 2020 when they came up with five products and have a sixth currently in development. The capsule is made using the iconic Nike Grind material, which is made from a blend of recycled rubber that is collected from athletic shoes.
This functions as the base foundation that is available in roll, tile, and interlocking tile patterns which resemble a vibrant terrazzo. Currently, the products include the Original Razzo, the 3Force, Sole Cycle, and the Dunk shoes. All of these are ergonomic in design, acoustic, and easy to care for. Founder of Hero Flooring, Reade Palmer explains, "I reached out to Nike in the earliest part of 2020 and borderline begged for a chance to share my vision of what we could do as an official Nike Grind Partner. My vision was that we would create a true product portfolio of Hero Rubber + Nike Grind – not a single SKU or a quick one-off product – but a true program that delivered a true market differentiator."
Upcycled Rubber Material Partnerships
Hero Flooring and Nike Continue to Work Together
Trend Themes
1. Sustainable Material Collaborations - Collaborations between companies like Hero Flooring and Nike Grind are driving the trend of utilizing recycled rubber for sustainable materials.
2. Innovative Product Portfolios - Developing diverse product portfolios like Hero Flooring's collaboration with Nike Grind is setting new standards for innovation in the industry.
3. Eco-friendly Design Solutions - The use of recycled rubber in products like the Original Razzo and Sole Cycle by Hero Flooring signifies a growing demand for eco-friendly design solutions.
Industry Implications
1. Sustainable Flooring Industry - The partnership between Hero Flooring and Nike Grind is reshaping the sustainable flooring industry with its focus on upcycled rubber materials.
2. Athletic Footwear Sector - Companies like Nike embracing collaborations with sustainable material partners like Hero Flooring are transforming the athletic footwear sector towards more eco-conscious practices.
3. Home Interior Design Market - The ergonomic and acoustically sound design of products like the Dunk shoes from Hero Flooring's collaboration with Nike Grind is influencing the home interior design market.