For the Hermes Spring 2010 collection, designer John Paul Gaultier looked towards the tennis courts as inspiration.
The Hermes Spring 2010 collection was full of the a-typical timeless styles that the fashion label is notorious for, and the tennis themed inspirations were executed to near perfection without coming off as gimicky in the slightest.
The runway at the Hermes Spring 2010 RTW show was interesting in itself, with a pavement/astro-turf catwalk.
Implications - It is a wise decision for businesses today to choose to create products that will be capable of serving a wide range of purposes for their buyers. Lifestyles today are extremely fast-paced and require products that are both efficient and versatile. Consumers will be drawn to the products that will be able to provide their lifestyles with a degree of convenience.
Athleticouture
The Hermes Spring 2010 Line Combines Sports and Fashion
Trend Themes
1. Sports-fashion Fusion - The fusion of sports and fashion presents opportunities for businesses to create versatile and efficient products.
2. Timeless Designs - The trend towards timeless designs allows for the creation of products that have extended lifecycles.
3. Hybrid Runways - The use of hybrid runways provide unique opportunities for businesses to showcase their collections.
Industry Implications
1. Fashion Industry - Businesses within the fashion industry can capitalize on the fusion of sports and fashion, timeless designs, and hybrid runways.
2. Athletic Industry - The athletic industry has the potential to expand into the fashion industry and capitalize on the sports-fashion fusion trend.
3. Event Planning Industry - The event planning industry can take advantage of the unique opportunities that hybrid runways provide in order to create memorable runway experiences for clients.