Outdoor expert Helinox works in collaboration with South Korean fashion imprint Heritage Floss on a special edition collection designed for the Summer 2022 season. It is designed in three different parts, including a selection of cozy staple designs, weatherproof outerwear options, and graphic-centric camping gear.
The collection is led by the long sleeve crewneck tops, jogger pants, and polo tops that have "HFC" clover patchwork and co-branded embroidery detailing the chest, the back, and pockets. The rest of the capsule includes the moisture-wicking shorts, long bill caps, sports bags, and the Helinox Washer adjustable jackets. Rounding out the rest of the seasonal capsule are the Royal Box shade rents, the tables, and the savanna chairs.
Camping-Ready Summer Staples
Helinox and Heritage Floss Join Forces on a Summer Capsule
Trend Themes
1. Collaborative Outdoor Fashion - There is an opportunity for companies to collaborate on creating outdoor fashion collections that combine functional elements with unique designs.
2. Weatherproof Outdoor Wear - There is potential for companies to innovate and improve upon weatherproof outdoor wear to enhance comfort and functionality for consumers.
3. Graphic-centric Camping Gear - Companies can explore creating graphic-centric camping gear that provides both aesthetic appeal and practical use for consumers.
Industry Implications
1. Outdoor Fashion - The outdoor fashion industry can benefit from collaborating with other fashion and outdoor experts to create functional yet stylish collections.
2. Outdoor Recreation - There is potential for the outdoor recreation industry to develop more advanced and comfortable weatherproof gear for consumers.
3. Camping and Hiking Gear - Camping and hiking gear companies can explore offering graphic-centric gear that combines practical functionality with unique designs for consumers.