In celebration of the Year of the Ox, a pair of Hennessy Lunar New Year limited edition bottles were launched, which boast opulent designs by Beijing-based artist Liu Wei.
Two variations of the spirit can be purchased nationwide while supplies last: a $60 Hennessy V.S.O.P Lunar New Year Limited Edition by Liu Wei, and a $200 Hennessy X.O Lunar New Year Limited Edition by Liu Wei. When designing the bottles, Wei sought to include a colorful palette inspired by the growth and transformation that the spring season brings.
Wei further spoke to the inspiration behind the design, stating "In a world where so many people work like machines, Maison Hennessy focuses on the excellence of gesture. We both bring the world's beauty to life through art: what we create is a contemporary expression of emotion."
Lunar New Year-Themed Spirits
The Hennessy Lunar New Year Bottles Were Designed by Artist Lui Wei
Trend Themes
1. Lunar New Year-themed Packaging - There's a disruptive innovation opportunity for companies to create limited-edition packaging or collaborations with artists for festive occasions like the Lunar New Year.
2. Premiumization of Spirits - As consumers become more interested in unique and exclusive products, there's an opportunity for spirits companies to create premium limited edition offerings at higher price points.
3. Artistic Collaborations for Product Design - Companies can leverage artists' creativity and unique design styles to create limited edition bottles for special occasions, and explore the potential for further artist collaborations in product design.
Industry Implications
1. Spirits Industry - The spirits industry can create special offerings like limited edition bottles for special occasions to tap into the growing demand for novelty and exclusivity.
2. Packaging Industry - The packaging industry can work with brands to create unique and attractive designs for festive occasions like the Lunar New Year, which can draw in consumers and create opportunities for future partnerships.
3. Art Industry - There's an opportunity for painters, illustrators and other artists to collaborate with brands in product design to bring their creativity and individual style to commercial products.