Illusory Kids Plates

The Helping Plate is Designed to Get Kids to Eat More Veggies

Getting kids to eat enough vegetables can be a challenge but The Helping Plate offers a solution with a cleverly designed piece of dinnerware. While there are many colorful plates for kids that clearly map out places to put the different food groups, this sophisticated plate taps into several scientific insights and sets itself apart with a sleek, sculptural design.

The design of the plate overall mimics an adult dinner plate, which recognizes that children mirror their parents and are more likely to copy their behavior if they eat from similar dinnerware. The Helping Plate is made of ceramic and larger than usual, and it includes an indentation that makes it seem as though there are fewer vegetables on the plate. The plate also includes a subtle gradient, so that vegetables appear fresher and brighter.
Trend Themes
1. Kids Dinnerware Design - More innovative designs for kids’ dinnerware can address picky eaters and make it easier for parents to get their kids to eat healthier.
2. Innovative Food Presentation - Designs like The Helping Plate can change the way food is presented and influence people’s perception of vegetables and healthy foods.
3. Behavioral Design for Health - Incorporating behavioral science in the design of dinnerware can increase healthy eating habits among children and adults alike.
Industry Implications
1. Home Goods - Innovative dinnerware designs can disrupt the home goods industry and lead to new products and revenue streams.
2. Food and Beverage - The design of dinnerware can impact how people perceive and consume food, creating opportunities for innovation and disruption in the food and beverage industry.
3. Health and Wellness - Incorporating behavioral science in product design can disrupt and innovate the health and wellness industry by encouraging healthy habits.

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