OMG!! Was my first reaction when I laid eyes on these golden Hello Kitty playing cards. These ultra thin cards are being issued as part of the Birthday celebrations of Her "Kittiness" Herself. They I am sure going to be the ultimate HK collectors item, but with a hefty price tag of $4900! Yikes! A pack! I doubt that your little one will be paying "Go Fish" with these babies!
Implications - As the recession begins to end, consumers are looking to make purchases that feature a luxurious aspect. Products that are more prestigious in nature are appealing to those who want to inject some exclusivity in their daily lives. Companies trying to increase their value on the market could focus on this when creating their newest items.
$5,000 Playing Cards
Gold Hello Kitty Deck
Trend Themes
1. Luxury Playing Cards - Consumers are looking for more prestigious products, opening up opportunities for companies to create high-end playing cards.
2. Hello Kitty Collectibles - Exclusive Hello Kitty items, such as the $5,000 playing cards, have great appeal to collectors and could be a focus for company product lines.
3. Ultra-thin Cards - The ultra-thin design of the hello kitty playing cards offers an opportunity for companies to innovate and create thinner products, beyond standard playing cards.
Industry Implications
1. Collectibles - Companies involved in collectible items, such as toys, could expand their product lines to include high-end playing cards.
2. Luxury Goods - Marketers of high-end products, such as luxury watches or fashion items, may consider expanding into the realm of luxury playing cards.
3. Card Game Industry - Innovations in the design of playing cards, such as ultra-thin materials, could help industry players stand out and differentiate their offerings.