Cumbria-based fashion label Working Class Heroes has officially unveiled its Heavyweight collection, a concise capsule consisting of a range of laid-back outerwear items. To showcase the new offerings, the brand ventured to a unique countryside pub in the heart of the Lake District for a photoshoot -- a setting that perfectly captures the label's design ethos.
Featured prominently in the easy-going lookbook is a new oversized hoodie, which arrives in three colorways: Natural, Heather Grey, and Black. According to Working Class Heroes, the new pullover hoodie is made from a combination of organic cotton and recycled nylon. Elsewhere, crewneck sweaters are featured in a trio of colors, while oversized t-shirts and fisherman beanies round out the collection. For those interested, the entire Heavyweight collection is now available for purchase on Working Class Heroes website.
Laid-Back Oversized Workwear
Working Class Heroes Hits the Pub to Promote 'Heavyweight' Collection
Trend Themes
1. Laid-back Workwear - Opportunity to disrupt the workwear industry by creating comfortable and casual work attire.
2. Oversized Clothing - Opportunity to disrupt traditional fashion industry standards by challenging the notion of 'proper fit'.
3. Sustainable Fabric - Opportunity to disrupt the apparel industry by promoting the use of eco-friendly fibers and production processes.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating an emphasis on comfort and eco-friendly materials in their designs.
2. Workwear - The workwear industry can benefit from moving towards more casual and relaxed styles of clothing while still maintaining functionality.
3. Textile Production - The textile production industry can benefit from investing in sustainable and eco-friendly production processes to meet consumer demand for environmentally conscious products.