What type of memory does your heart hold? Philips introduced its 1GB bejeweled, heart-shaped USB drives at the Consumer Electronics Show (CES) in Las Vegas this week, and they made quite an impression.
The hearts have a smooth finish on the left, while the right is adorned with Swarovskis. The two halves separate to reveal a hidden USB plug.
Implications - The rise in adoption of USB drives has led to a plethora of personalized storage devices that appeal to a targeted niche. By adding romantic shapes and bling, Philips hopes to turn its USB drives into gifts fit for special occasions and holidays by appealing to female consumers and their significant others.
1GB Heart
Philips Bejeweled USB Drives (CES 2008)
Trend Themes
1. Personalized Storage Devices - The rise in adoption of USB drives has created an opportunity for personalized storage devices that cater to specific niches.
2. Romantic-themed USB Drives - Adding romantic shapes and bling to USB drives can transform them into popular gifts for special occasions and holidays.
3. Appealing to Female Consumers - Creating USB drives with design elements and features that resonate with female consumers can help capture their attention and increase sales.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can capitalize on the popularity of USB drives by offering innovative and personalized storage solutions.
2. Gift and Novelty - The gift and novelty industry can explore the potential of romantic-themed USB drives as unique and trendy gifts for special occasions.
3. Jewelry and Accessories - The jewelry and accessories industry can incorporate USB technology into their products, creating fashionable and functional USB drives that appeal to their target market.