Modern8, a brand design firm, created a unique package for handing out materials at a HealthCare Insight trade show.
The package was designed to communicate HealthCare Insight's main objective: to help stop insurance fraud, waste and abuse in regards to false claims. Written along the side were the three words "fraud," "waste" and "abuse." Once the handles were pulled up, a red strikeout line would appear in the middle of each word to emphasize the message further.
The color scheme was kept simple, with matte brown as the main bag color and the words done in a glossy black. The sides were white and displayed brand information. Modern8 created a great packaging design that delivered HealthCare Insight's mission and promotional materials beautifully.
Symbolic Strikeout Packaging
HealthCare Insight's Promotional Bags Deliver a Clear Message
Trend Themes
1. Symbolic Packaging - The use of symbolic packaging can effectively communicate brand messages and values.
2. Interactive Design - Interactive packaging designs that incorporate unique features, like pull-up handles, can enhance user engagement and brand memorability.
3. Message Amplification - Innovative packaging strategies, such as utilizing strikeout lines, can amplify brand messages and increase their impact on consumers.
Industry Implications
1. Brand Design - The brand design industry can leverage symbolic packaging to create visually impactful and memorable experiences for consumers.
2. Healthcare Technology - In the healthcare technology industry, interactive packaging designs can be used to communicate important messages and promote awareness of healthcare issues.
3. Promotional Products - Promotional product industries can employ innovative packaging strategies to enhance brand messaging and create unique promotional experiences for customers.