Head-Turning Fashion

HeadHoods Sweatshirts

At first glance, you might think Audrey Hepburn is checking you out... or a crazed circus clown is fixin' to start a little mayhem. It's merely an illusion, however. One creative designer screened popular faces onto the hoods of sweatshirts forging the impression that the person on the hood is real. Currently, there are eight designs available and all are printed on top-notch American Apparel garments.

Implications - These interesting sweaters are called HeadHoods and are produced in a small studio apartment in Brooklyn, New York. All of the sweaters are completely handmade and feature the famous faces of celebs such as Audrey Hepburn, Elvis and even King Kong! HeadHoods not only look great, but they are also super fun to wear.
Trend Themes
1. Screened Faces - Screening popular faces onto clothing items provides a unique and eye-catching fashion trend.
2. Handmade Apparel - The rise of small studios producing handmade garments shows a growing demand for personalized and artisanal fashion.
3. Illusion Fashion - Creating garments that play with optical illusions offers an innovative approach to fashion design.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the popularity of screened faces on clothing to attract customers looking for unique and trendy apparel.
2. Handmade Products - The handmade product industry can benefit from the demand for personalized and artisanal fashion by promoting small studio productions.
3. Textile Printing - Companies specializing in textile printing can explore opportunities to collaborate with designers to create illusion-based fashion items.

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