Hawaiian-Inspired Sleepy Teas
Hawaiian Natural Tea's Mahina for Sleep is a Powerhouse Blend
Hawaiian Natural Tea presents Mahina for Sleep, a specialty tea blend that is inspired by cultural tradition and optimized with ingredients that will bring about a good night's rest. There are a number of powerful additions that make this tea blend effective. These include ingredients that are proven to support a restful sleep like chamomile, valerian root, and passionfruit. The Hawaiian Natural Tea Mahina blend also includes the superfoods māmaki and moringa, which are grown locally. These ingredients add a powerful antioxidant kick to the product. Māmaki, in particular, is a "traditional Hawaiian medicinal plant that is high in polyphenol antioxidants and rutin." It is known for having a positive effect on blood sugar and cholesterol. Moringa, on the other hand, is a potent source of vitamin C and potassium.
Trend Themes
1. Sleep-inducing Teas - There is an opportunity to create specialty tea blends with ingredients optimized for sleep, inspired by cultural tradition.
2. Local and Superfood-infused Products - Including locally grown superfoods can add a powerful antioxidant kick to products, presenting an opportunity for innovation.
3. Traditional Plant-based Medicine - Incorporating traditional medicinal plants, such as māmaki, can offer health benefits and differentiation in the market.
Industry Implications
1. Tea Industry - Tea companies can create specialty blends targeting specific wellness needs, like sleep.
2. Food and Beverage Industry - Incorporating locally grown superfoods can add a unique selling point to products and provide health benefits.
3. Natural and Traditional Medicine Industry - There is an opportunity to incorporate traditional medicinal plants, such as māmaki, into mainstream products for their health benefits.