McDonald's locations in New Mexico are celebrating Hatch Chile season with the release of a brand-new breakfast burrito. The Hatch Chile is a flavorful pepper grown in the area surrounding Hatch, New Mexico. This new McDonald's menu item celebrates the popular ingredient with a dish tailored to the New Mexico market.
The Green Chile Sunrise Burrito is a breakfast wrap that is made with Hatch Autumn Roasted Bueno Green Chile. In addition to the chiles, the burrito also contains scrambled eggs, bacon, cheese, onions and a hashbrown wrapped inside a flour tortilla. Instead of the chain's more traditional breakfast sandwiches, the burrito offers a regional dish that not only celebrates Hatch Chile season, but also the influence of Mexican cuisine in the state.
Savory Breakfast Burritos
McDonald's New Breakfast Burrito Celebrates Hatch Chile Season
Trend Themes
1. Regional Ingredient Celebrations - There is an opportunity for restaurants to create menu items that celebrate local and regional ingredients to appeal to local customers.
2. Incorporating Ethnic Influences - Restaurants can incorporate ethnic cuisines and flavors in their menu items to cater to diverse customers.
3. Breakfast Item Innovation - There is room for innovation in the breakfast item market, particularly with unique wraps and burritos.
Industry Implications
1. Fast Food Industry - Fast food restaurants can create region-specific menu items, such as breakfast burritos with local ingredients, to appeal to diverse customers.
2. Mexican Cuisine Industry - There is an opportunity for Mexican cuisine restaurants to expand their customer base by incorporating local and regional ingredients, such as Hatch chiles.
3. Breakfast Food Industry - Breakfast food restaurants can innovate with unique breakfast wrap and burrito options to differentiate themselves in the market.