This season, Trader Joe's is giving salad a hearty makeover with its new Harvest Grain Salad. Though it may be lacking lettuce, this salad is bursting with nutritious ingredients.
Trader Joe's new Harvest Grain salad is a filling salad that's perfect for cool days. The salad starts with a blend of ancient grains, which include farro, black barley, and a mix of white and red quinoa. The grains offer a nutty flavor as well as a chewy texture that's a welcome change from lettuce-based salads. Beyond the grains, the salad also contains roasted butternut squash, diced jalapeños, flavored cranberries, and pecans. Finally, some chopped celery, green onions, and kale are thrown in for good measure.
Grain-Based Autumnal Salads
Trader Joe’s New Harvest Grain Salad Combines Quinoa, Barley, & Farro
Trend Themes
1. Grain-based Salads - Grain-based salads are gaining popularity as an alternative to traditional lettuce salads in the market.
2. Hearty, Filling Salads - Hearty and filling salads are becoming more popular with consumers, particularly in the fall season.
3. Combination Salad Ingredients - Combining a variety of unique ingredients in salads, like ancient grains and diced jalapeños, is becoming a popular trend in the salad market.
Industry Implications
1. Food and Beverage - There is room for disruption in the food and beverage industry through the introduction of new unique salad ingredients and combinations that cater to consumers seeking healthier options.
2. Grocery Retail - Grocery retail stores have the opportunity to showcase unique and healthy salad options that can help increase sales and cater to a growing market of consumers who are seeking hearty and wholesome meals.
3. Agriculture - There is a growing need for the agriculture industry to provide a wider variety of unique and nutritious ingredients, like ancient grains and butternut squash, that can be featured in new and innovative salads.