Ageless Monochromatic Fashion

The Harper's Bazaar Russia March 2014 Issue Stars Cindy Crawford

The looks featured throughout the Harper's Bazaar Russia March 2014 cover shoot are ageless. At least, they appear that way thanks to supermodel Cindy Crawford's youthful appearance. At 48, she puts models half her age to shame. It helps that she has a couple more decades of experience under her belt, not to mention that she is much more comfortable in her own skin.

The Harper's Bazaar Russia March 2014 cover shoot was lensed by photographer Xavi Gordo. The brunette beauty was outfitted by stylist Karla Welch, who put together a wardrobe filled with monochromatic form-fitting looks accented with glittering embellishments. Shot both in studio and on location, the glamorous looks were perfected with tousled tresses and voluminous updos as well as shadowed makeup by Rachel Goodwin.
Trend Themes
1. Ageless Fashion - There is an opportunity to create fashion that caters to an aging demographic, with models that reflect the market's diversity, especially when older people are staying active and healthier longer than before.
2. Monochromatic Style - Monochromatic styles can be used to create timeless looks that can be adapted to many industries, from interior design to packaging, providing a simple yet elegant solution in the digital age.
3. Experience-driven Marketing - Experience-driven marketing can help brands begin to thrive, creating campaigns and partnering with communities that empower consumers to feel good about themselves and embrace the beauty of aging gracefully.
Industry Implications
1. Fashion - The fashion industry could benefit from creating fashion that reflects the diversity of its consumers, which includes taking into account the needs of aging demographics in their designs and modeling efforts, as well as adapting to ongoing changes in beauty standards.
2. Beauty - Beauty industries could benefit by moving away from cultural ideals that are based on youth, and highlighting natural, ageless beauty, which can also be done through using aging models and creating products that cater to older generations.
3. Media & Advertising - Media and advertising must shift away from a narrow focus on youth and embrace the beauty of aging, crafting campaigns that use age, diversity, and inclusivity as assets instead of flaws.

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