The Haribo Unicorn-i-licious gummies are the latest addition to the brand's candy portfolio that taps into the continued popularity of unicorn-themed products and treats. The gummies are crafted with a unicorn-shaped form that's detailed and whimsical, and come in six flavors including Blue Raspberry, Apple, Berry Punch, Cotton Candy, Tangerine and Banana. The range of flavors responds to increasing demand for new kinds of taste experiences, while also further playing on the whimsical theme of mythological creatures.
VP of Marketing at Haribo of America Seth Klugherz commented on the Haribo Unicorn-i-licious gummies saying, "At Haribo we’re on a mission to inspire childlike happiness for fans everywhere, and we know that feeling will be even more special when they open a bag of Unicorn-i-licious. We were inspired to create Unicorn-i-licious because we know consumers need joy in everyday moments, and so much of that joy goes back to the simplicity of childhood. The playfulness and nostalgia of unicorns coupled with the new flavours are sure to delight, and that’s when the magic really begins!"
Unicorn-Shaped Gummy Candies
Haribo Unicorn-i-licious Gummies Come in Six Flavors
Trend Themes
1. Unicorn-themed Products - Creating magical experiences through whimsical and mythological themes.
2. New Taste Experiences - Exploring innovative flavor combinations to meet evolving consumer demands.
3. Childlike Happiness Inspiration - Tapping into nostalgia and playfulness to enhance consumer joy.
Industry Implications
1. Confectionery Industry - Innovating with creative shapes and flavors to engage consumers in magical experiences.
2. Food and Beverage Industry - Experimenting with whimsical themes and unique taste profiles for product differentiation.
3. Marketing and Branding Industry - Leveraging nostalgia and emotional connections to evoke happiness and create memorable moments.