Ferris wheels are great, but skyscraper-size billboards are not.
I'm a huge fan of the British Airways London Eye, an exception perhaps, as the branding isn't visually obvious and it was designed by the talented architects at Marks Barfield. Of course, one of the best things about the London Eye is its prime location on the banks of the Thames (the Pepsi Globe will be in massive Xanadu Amusement Park which when complete will be 94 acres!).
The Pepsi Globe will have some similarities to one of the many urban Ferris wheels popping up around the globe (coming soon to Singapore, Berlin and Beijing) the Globe will have 26 glass enclosed capsules and a branded space below.
For me, the desire to take a 25 minute capsule view of this city from up high, the Pepsi Globe will be in East Rutherford New York and will boast views of the New York skyline and Hudson river, perhaps balances its 'pepsi-ness'.
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
Trend Themes
1. Urban Ferris Wheels - Opportunity for brands to create unique branding experiences through branded spaces and glass-enclosed capsules on urban Ferris wheels.
2. Prime Location Attractions - Offering prime locations for branded experiences, such as waterfront areas or amusement parks, can enhance the value and appeal of Ferris wheels.
3. Skyscraper-size Branding - The use of massive Ferris wheels as branding platforms presents a disruptive opportunity for companies to create visually striking advertisements.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of urban Ferris wheels as new spaces for innovative and visually captivating advertising campaigns.
2. Tourism and Hospitality - In the tourism and hospitality industry, the integration of branded Ferris wheels in prime locations can attract visitors and enhance the overall guest experience.
3. Architecture and Design - Architects and designers have the opportunity to create iconic structures like urban Ferris wheels, combining aesthetics, function, and branding in one impressive landmark.