The hard lemonades brand 'Lokales' had its packaging designed by the creative agency Lange & Lange.
Lokales is based in Warsaw, Poland and offers flavors that reflect sunny, tropical locations and their edible offerings. The hard lemonades are described as "drinks created by people with a passion for life and the search for an unforgettable experience." Lokales is the first Polish brand to offer an alcoholic lemonade, which contains 16% lemon juice and a 4.4% alcohol percentage. The branding for the natural drinks is simple, offering beachy white and blue imagery that allows the yellow color of the lemonades to take center focus.
These natural hard lemonades provide the Polish market with a refreshing drink that maintains a bit of an edge.
Beachy Hard Lemonades
These Polish Lemonades Offer Fresh Flavors and Imagery
Trend Themes
1. Alcoholic Lemonade - The growing popularity of alcoholic lemonades presents an opportunity for businesses to create unique and flavorful drinks in this category.
2. Tropical Flavors - The demand for exotic and tropical flavors in beverages opens doors for companies to introduce new and exciting taste profiles.
3. Minimalist Branding - The use of simple and beachy branding can attract consumers looking for visually appealing and refreshing products.
Industry Implications
1. Craft Beverage - Craft beverage producers can tap into the trend of alcoholic lemonades and experiment with different flavors to attract consumers seeking unique drinking experiences.
2. Packaging Design - Innovative packaging design agencies have the opportunity to create visually striking and beach-inspired packaging for brands looking to establish themselves in the alcoholic lemonade market.
3. Hospitality - Hotels, resorts, and beachside establishments can incorporate tropical-themed alcoholic lemonades into their menus, offering guests refreshing and adventurous drink options while enhancing their overall experience.