To this day, Marilyn Monroe is celebrated as one of the most beautiful women in history and the legendary entertainer is at the center of the collaborative new Hard Candy x Marilyn Monroe collection. The collection introduces a range of skincare and beauty products inspired by Monroe, who dared to be glamorous at a time when flashy makeup was not considered appropriate unless it was worn in front of a camera or on a stage. Hard Candy describes Monroe as "a trailblazer in women's beauty, she set the stage for modern icons and influencers."
In the collection, there's a tinted lip balm, a liquid eyeliner, a brow pencil and other makeup products, as well as tose toners, face serums and dry shimmer oil.
Collaborative Beauty Icon Cosmetics
Hard Candy x Marilyn Monroe Celebrates a Legendary Entertainer
Trend Themes
1. Celebrity-inspired Beauty - Many consumers are drawn to beauty products that are inspired by their favorite celebrities, presenting opportunities for collaborations and product development.
2. Clean Beauty - There is a growing demand for clean beauty products that use natural or non-toxic ingredients, presenting opportunities for the development of skincare and makeup products in the image of Marilyn Monroe's iconic look.
3. Sustainability in Beauty - Consumers are becoming increasingly aware of the environmental impact of their beauty products, creating opportunities for sustainability-focused collaborations and product lines.
Industry Implications
1. Beauty - The beauty industry can partner with celebrities and icons to create collections inspired by their iconic looks.
2. Fashion - Fashion houses can take inspiration from iconic looks of past celebrities to create new, modern looks.
3. Entertainment - Collaborations between the entertainment industry and beauty industry allow consumers to feel connected with their favorite performers through their beauty routines.