COMME des GARÇONS works in collaboration with French glass artisans Baccarat on a special joint capsule and event, spotlighting the new 'Harcourt' wine glass. The purpose is to welcome the summer season with open arms, doing so with a pop-up event highlighting the aforementioned special edition stemware design. The new glass design takes one of Baccarat's most iconic designs and tweaks it to suit the aesthetics of COMME des GARÇONS.
The Harcourt is one of Baccarat's most recognizable designs since it was debuted in 1841. The glass retains its sleek and clean lines that elegantly arch downwards to embody a hexagonal base foundation. To add elements that reference its collaborative partner, there are some COMME des GARÇONS branding on the base in the form of the polka dots at the bowl. The event will also drop some graphic tees to accompany the collaboration. The pop up will begin on May 31st and take place at COMME des GARÇONS Aoyama.
Fashion Collaborative Wine Glasses
COMME des GARÇONS Works with Baccarat on the Special Harcourt
Trend Themes
1. Collaborative Design - Opportunity for brands to collaborate and create unique products that merge different aesthetics and target diverse audiences.
2. Special Editions - Creating limited edition products or variations of existing designs to generate excitement and exclusivity among consumers.
3. Pop-up Events - Utilizing temporary retail spaces to create immersive experiences and showcase new products or collaborations.
Industry Implications
1. Fashion Retail - Fashion brands can leverage collaborations and special editions to attract customers and differentiate themselves in the market.
2. Glassware Manufacturing - Glass artisans can explore partnerships with other industries like fashion to create unique and innovative designs.
3. Event Planning - Event planners can organize pop-up events for brands to create buzz and engagement among consumers.