Bamboo-crafted toilet paper label Who Gives a Crap draws in the talents of London-based artist Ruby Taylor to illustrate a festive collection entitled the 'Happy Edition.' The products by Who Gives a Crap are made with an environmentally friendly focus -- with tissues, paper towels, and toilet paper made from either bamboo or recycled materials such as old books and magazines. The ethos is to normalize the use of these materials in creating toilet paper. In addition to this approach, the label also creates beautifully designed prints to function as decor as well.
To prepare for the holidays, the Happy Edition chose Ruby Taylor due to her vibrant artwork that evokes joyous festive feelings. Notably, half of the sales will go towards building toilets in developing countries and the label has already donated over $1 million to charitable organizations globally. The cardboard box that holds the toilet paper can also be constructed into a fun cardboard Christmas tree as another festive nod to the holidays.
Festive Socially Conscious Toilet Paper
Who Gives a Crap Launched a Happy Edition With Ruby Taylor
Trend Themes
1. Socially Conscious Consumerism - Disruptive innovation opportunity: Develop sustainable and ethically produced products that align with consumers' values and support charitable causes.
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Industry Implications
1. Sustainable Consumer Goods - Disruptive innovation opportunity: Develop a range of sustainable everyday products, such as bathroom supplies and household essentials, that prioritize environmental responsibility.
2. Charitable Organizations - Disruptive innovation opportunity: Create partnerships with businesses and brands to generate funds for charitable organizations by donating a portion of sales.
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