UK-based start-up Hapi has launched a self-titled app designed to support parents with the process of planning and investing for their children's future. The app allows users to open junior stocks and shares ISA and plan for future expenses such as school fees, university costs, and first home deposits.
Simple and straightforward, all users have to do to be placed in a portfolio is create a Hapi account, and select a risk level and a theme. Unlike other child finance services, the app requires zero paperwork and no birth certificates to set up. According to the age of the user's child and the investments and goals they select, the app will automatically suggest ideal monthly contribution numbers. In addition, each account comes equipped with a unique ID link that can be easily shared with family members or other potential contributors. Billing itself as an "investment pot for your children," this free-to-download app should have mainstream appeal for parents throughout the U.S.
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
Trend Themes
1. Child-specific Investment Apps - There is an opportunity for more specialized investment apps that cater to specific age groups or goals beyond the universal ones currently available.
2. Seamless Account Setup - Investment app builders can experiment with streamlining the account creation and identity verification process to attract younger users who may be discouraged by tedious paperwork.
3. Family Investment Accounts - Investment apps can tailor their offerings to allow for multiple family members to contribute to a single account, encouraging more collaboration and communication with regards to long-term financial goals.
Industry Implications
1. Finance - Incorporating artificial intelligence could greatly improve the accuracy of suggested investment goals and contributions, further incentivizing users to take a more comprehensive look at their finances.
2. Education - Building partnerships with educational institutions could create more targeted investment opportunities for families looking to specifically save for their children's education.
3. Technology - Integrating augmented reality into investment apps could create a more dynamic and engaging experience for users, especially for children and young adults just starting to learn about finances.