Despite the all-American image, Hannah Montana's popularity is dominating the charts of Fandango, the online ticket seller.
The 3D movie, called Hannah Montana 3D, is Fandango's top advance seller for February opening and it's already Fandango's fifth biggest advance seller. That makes it the top-selling concert movie for Fandango and has been the top seller since tickets went on sale December 1.
Implications - It's become extremely common to place young pop stars in movies of their own documenting their journey to stardom. The success of Miley Cyrus' movies demonstrates the rising popularity of teen celebrities who are making an impact in entertainment. The youth of today are looking up to these idols, creating a profitable tween market.
Hannah Montana 3D Sets Records
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Trend Themes
1. Pop Star Movies - The popularity of Miley Cyrus' films is creating a rising trend of young pop stars creating movies documenting their journey to stardom, presenting an opportunity for the film industry to capitalize on the youth audience.
2. 3D Concert Films - The success of Hannah Montana's 3D movie as a top-selling concert film presents an opportunity for the film industry to create more 3D concert films for popular artists who appeal to a young audience.
3. Tween Market Influence - The trend of young celebrities having a significant impact on the tween market, as demonstrated by the success of Hannah Montana 3D, presents marketing and branding opportunities for various industries from entertainment to fashion to food.
Industry Implications
1. Film - The success of concert movies for young pop stars like Miley Cyrus and Hannah Montana presents a disruptive innovation opportunity for the film industry to create more films targeted at youth audiences that document the personal journeys of these young stars.
2. Entertainment - The rising trend of young pop stars creating movies of their own to document their journey to stardom presents an opportunity for the entertainment industry to develop new methods to engage a young audience.
3. Fashion - The influence young celebrities have on the tween market, as demonstrated by the popularity of Hannah Montana 3D, presents innovative fashion opportunities for brands targeting this age group.