In July 2023, e.l.f. Cosmetics is launching its Halo Glow Beauty Wands in Canada, just in time for warm summer days. These radiant, effortless, and lightweight products will be available in-store and online at Shoppers Drug Mart and Walmart Canada, as well as online at elfcosmetics.com.
The Halo Glow Contour Beauty Wand ($12.00 CAD) features a lightweight liquid formula with hydrating squalane and a cushioned tip for easy application. With five shades to choose from, anyone can effortlessly enhance their cheekbones. The Halo Glow Blush Beauty Wand ($12.00 CAD) offers a buildable blush that provides a luminous and radiant glow, available in four vibrant shades: Candlelit, Rosé You Slay, Magic Hour, and Berry Radiant.
Lastly, the Halo Glow Highlight Beauty Wand ($12.00 CAD) instantly illuminates the skin with its lightweight, hydrating squalane formula, available in three colors: Champagne Campaign, Rose Quartz, and Liquid Gold. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone, with skincare products also being sulfate-free. Additionally, all e.l.f. products are cruelty-free and vegan.
Viral Lightweight Cosmetics
e.l.f. Cosmetics’ New Viral Halo Glow Beauty Wands Expand to Canada
Trend Themes
1. Lightweight Cosmetics - There is an opportunity for other cosmetic companies to develop lightweight versions of their products, using hydrating and cruelty-free ingredients.
2. Vegan Beauty Products - There is a growing demand for vegan and cruelty-free beauty products, indicating a need for more companies to move towards these practices.
3. Online Beauty Retail - The growing trend of purchasing cosmetics online indicates a need for more companies to improve their online retail presence and service to remain competitive in the market.
Industry Implications
1. Cosmetics - There is an opportunity for cosmetic companies to develop more sustainable and cruelty-free products that cater to the values of their younger consumer base.
2. E-commerce - There is an opportunity for e-commerce companies to improve their user interface and service in the beauty retail industry to remain competitive in the market.
3. Retail - There is an opportunity for retailers to cater to the growing demand for cruelty-free and vegan products by incorporating these products into their inventory.