Haleon and Microsoft have partnered on a new packaging initiative to help those with low vision or who are blind to read labeling on a range of products. The partnership coincides with World Sight Day (October 13) and features the Microsoft Seeing AI app functioning as the tool for consumers to use when shopping. The app can be used to scan Haleon products before offering an audio read-out of information related to name, ingredients and even usage instructions.
US Chief Marketing Officer at Haleon Katie Williams commented on the Haleon and Microsoft partnership saying, "Haleon initiated this collaboration with Microsoft via their Seeing AI app to make consumer health more accessible, achievable and inclusive. We are proud to help make better everyday health more in reach for the blind and those with low vision."
Visual Impairment-Friendly Packaging
Haleon and Microsoft Have Partnered for Inclusive Packaging
Trend Themes
1. Inclusive Packaging - Inclusive packaging trend is taking the spotlight to assist customers with disabilities.
2. AI-enabled Packaging - In addition to reading labels, AI-enabled Packaging can offer new applications for customers and brands.
3. Accessibility Technology - Accessibility technology trend is gaining popularity to ensure inclusivity in the consumer health market.
Industry Implications
1. Consumer Goods Industry - The consumer goods industry should consider implementing accessibility technology in their products and packaging for a more inclusive market.
2. AI Technology Industry - AI Technology Industry can enhance the customers' experience for blind customers in product accessibility with AI-enabled Packaging.
3. Healthcare Industry - Healthcare Industry should explore the inclusive packaging trend to reach every species of the target audience and make them feel involved in the daily health care routine.