Wella Professionals' Ultimate Repair Collection includes fast-acting hair rescue solutions for reversing hair damage, all the while adding shine, strength and smoothness to tresses. The collection includes the Ultimate Repair Shampoo, Ultimate Repair Conditioner and Ultimate Repair Miracle Hair Rescue, touted as "an intensive repair solution that rebuilds broken bonds inside & replenishes hairs outside barrier in only 90 seconds."
According to the brand, hair damage is the top hair concern for women and daily, nine out of 10 women do something that damages their hair. Before this reparative hair care collection, solutions used to focus on the inside of the hair follicle but this collection offers a holistic solution for hair repair from the inside out, and in a faction of the time of competing bond repair products.
Rapid Damage Repair Haircare
Wella's Ultimate Repair Miracle Hair Rescue Replenishes in 90 Seconds
Trend Themes
1. Fast-acting Hair Repair - Brands should focus on developing hair repair solutions that work in a fraction of the time of competing bond repair products.
2. Holistic Hair Repair - More brands should follow Wella's approach in offering holistic solutions for hair repair from the inside out.
3. Top Hair Concerns - Brands can capitalize on women's top hair concerns such as hair damage by offering targeted and effective solutions.
Industry Implications
1. Hair Care - Hair care brands have the opportunity to innovate hair repair solutions that are fast-acting, holistic, and targeted to address consumers' top hair concerns.
2. Beauty - Beauty companies can expand their product lines by creating targeted hair care solutions that meet the needs of consumers who frequently damage their hair.
3. Personal Care - Personal care companies can tap into the hair repair market by offering fast-acting, holistic hair repair solutions as part of their product offerings.