The Better Not Younger Hair Redemption product is geared toward providing solutions for perimenopausal symptoms. The term is used to describe the time period when women's bodies begin the transition to menopause. A common problem for this time is that hair tends to "become dry, brittle and wiry." As a result, Hair Redemption treatments like the one made available by Better Not Younger are key.
The product is a Restorative Butter Masque that will deliver nourishing properties that seek to make the perimenopausal stage easier. The formula is packed with vitamin E, as well as butter derived from natural mango, avocado, macadamia, murumuru, and cupuaçu. This makes for a soothing creamy texture.
In addition, the Hair Redemption Masque is also vegan, paraben- and sulfate-free.
Perimenopausal Hair Treatments
The Better Not Younger Hair Redemption Masque is Nourishing
Trend Themes
1. Perimenopausal Hair Treatments - Disruptive innovation opportunity: Developing specialized hair care products targeting the perimenopausal stage to address the unique concerns of women transitioning to menopause.
2. Nourishing Hair Products - Disruptive innovation opportunity: Creating hair care products with nourishing properties that deliver essential nutrients to improve hair health.
3. Clean & Vegan Hair Care - Disruptive innovation opportunity: Formulating hair care products that are free from parabens, sulfates, and other potentially harmful ingredients to cater to the growing demand for clean and vegan beauty products.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Developing specialized products for specific age-related hair concerns, such as perimenopausal hair changes.
2. Hair Care - Disruptive innovation opportunity: Creating advanced hair care formulas using natural ingredients to address specific hair concerns and provide nourishment.
3. Clean Beauty - Disruptive innovation opportunity: Offering clean and vegan hair care options to meet the increasing consumer demand for ethical and eco-friendly beauty products.