Australian fashion label Hagon Workshop recently launched its Spring Summer Collection 2023, which was jam-packed with brightly colored and uniquely textured leisurewear.
Sticking to its roots, the boutique brand utilized deadstock fabrics and preloved home textiles throughout the collection. What this means is that pieces in the capsule have been made from reconstructed bedding, tablecloths, curtains, and upholstery. Accordingly, each item offered in the collection has a highly unique look and feel.
"I’ve also always been drawn to the texture, embellishment, and durability of home textiles such as upholstery, tablecloths, being, and curtains. I’m inspired by the skill, detail, and beauty of traditionally handcrafted fabrics and deeply appreciate the real and tangible links these materials provide to our ancestors and to the history of traditional craft," said founder Edwina Hagon in a recent interview with Man of Many.
Groovy Eco-Friendly Leisurewear
Hagon Workshop's Bright New Pieces are Made from Preloved Textiles
Trend Themes
1. Upcycled Fashion - The trend of using preloved and deadstock fabrics in fashion pieces creates avenues for eco-friendly businesses to disrupt the industry with unique pieces and sustainable practices.
2. Texture-heavy Leisurewear - Customers are increasingly looking for unique clothing options with various textures and embellishments, allowing businesses to disrupt the leisurewear industry by incorporating preloved textiles in their designs.
3. Traditional Craft Inspiration - Incorporating traditional handcrafted fabrics in fashion designs presents opportunities for businesses to disrupt the industry with unique pieces, while also honoring ancestral skills and the history of traditional crafts.
Industry Implications
1. Fashion - Businesses can disrupt the fashion industry by incorporating preloved textiles and deadstock fabrics in their designs, presenting unique texture and eco-friendly options for customers.
2. Sustainable Fashion - The trend of using upcycled fabrics presents opportunities for eco-friendly businesses to disrupt the sustainable fashion industry, with the possibility of offering preloved pieces that incorporate traditional crafts.
3. Leisurewear - The incorporation of preloved textiles in leisurewear items creates avenues for businesses to disrupt the industry with unique pieces and sustainable practices that cater to customers' desire for texture-heavy clothing options.