The Häagen-Dazs x Pierre Hermé campaign has been unveiled as the follow-up to the collaboration ice creams announced earlier this year that will help to drive awareness to the premium treats. The campaign focuses on a variety of French culture-themed scenes and experiences, which will be showcased across a variety of mediums including TV, digital, social and online video. The campaign focuses on French culture to further highlight the Macaron-flavored ice cream created as part of the collaboration.
Head of Häagen-Dazs UK Jose Alves commented on the Häagen-Dazs x Pierre Hermé campaign saying, "The partnership showcases the true craftsmanship of both brands; passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences. Don’t Hold Back is what we embody in everything we do, and with this campaign, we are celebrating it with French flair."
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
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Industry Implications
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