Environmental activist group Greenpeace has released a new add entitled Hacking Disney. The ad takes the opening Circle of Life sequence from Disney's Lion King and edits out all the animals bit by bit until nothing remains but the beautiful but forbidding African landscape.
The ad speaks to environmental issues regarding the degradation of ecosystems, destruction of habitats and subsequent endangerment of species. Things like illegal poaching and habitat destruction result in dwindling animal population and extinction. The Hacking Disney video delivers the silent message that as long as environmental issues continue as they are now, than there will be no more animals to populate Africa and Disney films, as there will be nothing for illustrators to draw.
Disney-Themed Environmentalism Ads
The Hacking Disney Video Delivers a Chilling Message.
Trend Themes
1. Environmentalism Ads - Disruptive innovation opportunity: Create engaging and impactful advertisements that raise awareness about environmental issues.
2. Greenpeace Activism - Disruptive innovation opportunity: Develop creative campaigns and strategies to drive environmental activism and promote sustainability.
3. Conservation Messaging - Disruptive innovation opportunity: Utilize powerful storytelling techniques to convey the urgency of conservation efforts and inspire action.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate environmental themes and messages into advertising campaigns to promote sustainability and conservation.
2. Nonprofit Organizations - Disruptive innovation opportunity: Leverage technology and digital platforms to enhance the impact of environmental advocacy and activism.
3. Entertainment - Disruptive innovation opportunity: Collaborate with environmental organizations to create educational and inspiring content that raises awareness and encourages positive change.