H & M for Spring/Summer 2009 presents retro romantics, a collection of dresses and skirts with blouses in very feminine colors and a fullness that looks back to the 1970s.
With a touch of androgynous fashion for interest, H & M for Spring 2009 is using organic materials. H & M livens up the presentation with wildly beautiful florals and prints over volumes of fabric.
Implications - Due to the recent recession, budget-conscious consumers have become regulars in thrift and vintage shops. This has caused a resurgence of retro styles in the marketplace ranging from fashion to food packaging, which customers appreciate for their antique qualities. Industries can incorporate retro styles into their marketing and production schemes to appeal to this demographic.
Retro Romantic Fashion
H & M Goes Feminine and Floral for S/S 2009
Trend Themes
1. Resurgence of Retro Styles - Businesses can capitalize on the growing demand for retro styles by incorporating them into their marketing and production strategies.
2. Budget-conscious Consumerism - Thrift and vintage shops have become popular among budget-conscious consumers, creating an opportunity for businesses to cater to this demographic.
3. Antique-inspired Designs - Customers are appreciating antique qualities in various products, presenting an opportunity for industries to incorporate vintage aesthetics into their offerings.
Industry Implications
1. Fashion Industry - Fashion brands can tap into the trend of retro romantic fashion by creating collections inspired by the 1970s and incorporating organic materials.
2. Interior Design Industry - Interior designers and home decor brands can embrace the resurgence of retro styles to create vintage-inspired spaces that appeal to budget-conscious consumers.
3. Packaging Industry - Packaging companies have the opportunity to incorporate retro designs into their product packaging, catering to customers who appreciate antique aesthetics.