Baddies Toronto turned into the 'GUESS Café' for a day, themed around the autumn weather to unveil the fashion label's upcoming designs for the Fall season. The cafe offered food and pumpkin spiced lattes to name some options, with a floral bouquet stand to captivate the seasonal transition.
To look even further towards the upcoming season, GUESS Café had a tarot card reader at the event for guests to better understand their current Spring season, and to see what's to come for the Summer and Fall season as well. In terms of the upcoming fashion collection, the expansive pack features transitional pieces to ease through the weather changes. There are also bold prints to elevate the silhouettes including florals and snake prints. To stay true to the brand's traditional looks, some of the designs boast the signature triangular logo motif.
Fall-Themed Fashion Preview Events
The GUESS Café Hosted an Event Showcasing GUESS' FW19 Goods
Trend Themes
1. Seasonal Fashion Preview Events - Creating pop-up experiences that showcase upcoming fashion collections tailored for each season.
2. Tarot Card Readings at Events - Incorporating spiritual practices such as tarot card readings to enhance customer experience at events.
3. Bold Printed Fashion Collections - Designing fashion collections with bold prints to elevate silhouettes and offer a distinctive look.
Industry Implications
1. Fashion Retail - Retailers can create unique customer experiences by unveiling new fashion collections in themed pop-up events.
2. Hospitality - Incorporating seasonal themes, food and drink offerings, and interactive experiences like tarot card readings can offer a differentiated experience in the hospitality industry.
3. Printed Textile Design - Designers who specialize in printed textiles can develop bold and innovative prints for fashion collections to differentiate from competitors.